CASE STUDIES - 5 MINS

How GoFloaters Delivered a Breakthrough Solution to Bira91’s Sales Meeting Space Challenges


When it comes to business, time and resources are more valuable than ever. Companies of all sizes are looking for ways to streamline their operations and reduce unnecessary costs, all while maintaining a professional environment that fosters productivity and growth. One of the most overlooked yet crucial aspects of business operations is the management of meeting spaces. Whether it’s for internal team discussions, client pitches, or sales meetings, having access to the right meeting space can make a significant difference in how efficiently a business runs.

For many enterprises, particularly those with sales teams operating across multiple regions, the challenge of finding suitable, consistent meeting spaces can become a logistical headache. From negotiating with local providers to managing inconsistent experiences and multiple invoices, the process can be time-consuming and costly. This is where centralized platforms for meeting space management come into play, offering businesses a one-stop solution to simplify bookings, ensure consistency, and control costs.

One company that has successfully harnessed the benefits of such a solution is Bira91, a renowned craft beer brand in India. Bira91 faced several challenges in managing their sales meetings, which led them to partner with GoFloaters, a leading provider of on-demand meeting spaces. This case study illustrates how GoFloaters helped Bira91 streamline their operations, improve productivity, and achieve cost savings.

Challenges Faced by Businesses in Managing Meeting Spaces

Before diving into the specific challenges faced by Bira91, it’s important to understand the common obstacles enterprises encounter when managing meeting spaces:

1. Inconsistent Experiences Across Locations
Many companies struggle to ensure that meeting spaces offer a consistent quality in terms of facilities and environment. A meeting held in one city may offer state-of-the-art amenities, while another location may be less equipped, leading to an unprofessional experience.

2. Time-Consuming Processes
Booking meeting spaces, especially in multiple cities, often requires companies to deal with various operators. This involves negotiating prices, coordinating availability, and managing a web of communication between teams, which can be inefficient and take up valuable time.

3. Complex Billing and Financial Tracking
When dealing with multiple space providers, companies often face a challenge in managing the financial aspects. Multiple invoices, varying rates, and a lack of centralized billing make it difficult for finance teams to track spending and maintain control over the budget.

How GoFloaters Helped Bira91 Overcome Their Sales Meeting Challenges

Bira91, with its large and expanding sales team operating in cities across India, faced the very challenges outlined above. Organizing consistent, high-quality sales meetings had become a cumbersome task for the brand, both in terms of time and cost. This was affecting the productivity of their sales team and putting additional pressure on their administrative and finance departments. Here's how GoFloaters stepped in to resolve these issues:

1. Time-Consuming and Expensive Process
Bira91’s sales team often found themselves spending excessive time negotiating with multiple space operators and managing individual bookings. This fragmented approach resulted in significant time lost on non-core tasks, which took away from the team’s focus on driving sales.

2. Inconsistent Meeting Room Experience
Depending on the location, the quality of the meeting rooms varied. Some spaces lacked the necessary facilities or did not provide the professional atmosphere that Bira91’s sales team required. This inconsistency not only affected the team’s productivity but also the brand’s image during important client meetings.

3. Complicated Billing and Tracking
Managing multiple space operators also meant handling multiple invoices. The complexity of tracking payments and keeping tabs on spending was becoming a burden for Bira91’s finance team.

The Solution: GoFloaters’ Centralized Platform

When Bira91 partnered with GoFloaters, they gained access to a wide network of meeting spaces across India, as well as a streamlined, centralized platform that made booking and managing spaces much easier. Here's how GoFloaters addressed their pain points:

1. Centralized Booking System
GoFloaters provided Bira91 with a centralized platform where their administrative team could discover and book meeting rooms instantly. This simplified the process significantly, reducing the time spent coordinating between different locations and operators. Instead of dealing with multiple vendors, Bira91 could now manage all their meeting spaces in one place.

2. Consistent Experience Across Cities
By curating meeting rooms based on Bira91’s specific needs, GoFloaters ensured a consistent, professional experience across all cities. This consistency improved the sales team’s productivity and maintained Bira91’s high standards during client-facing meetings.

3. Wide Variety of Meeting Spaces
Bira91 had access to over 2,000 verified meeting rooms across 40+ cities. This allowed them to expand their reach into tier-2 cities, increasing their meeting coverage by 15%. With such a vast selection, Bira91 could easily find the right space to match their specific requirements, whether it was for internal meetings or high-profile presentations.

4. Simplified Billing Process
GoFloaters’ platform also helped Bira91’s finance team by centralizing the billing process. This significantly reduced the administrative burden associated with managing multiple invoices, making it easier for the finance team to track expenses and stay within budget.

Impact on Bira91’s Operations

The partnership with GoFloaters had a profound impact on Bira91’s ability to manage their sales meetings effectively:

  • Time Savings
    Bira91’s administrative team saved 75% of the time they previously spent on organizing meetings, allowing them to focus on more strategic initiatives.
  • Cost Reduction The company saw a 20% reduction in meeting room costs, helping them achieve better control over their budget without compromising on quality.
  • Increased Geographical Reach
    With access to GoFloaters’ network of meeting rooms, Bira91 was able to organize meetings in tier-2 cities, increasing their sales team’s coverage by 15%.

Conclusion: A Case Study in Efficiency and Growth

Bira91’s experience with GoFloaters serves as a powerful example of how centralized meeting space management can transform business operations. For any enterprise looking to optimize their sales processes, improve productivity, and reduce costs, GoFloaters offers a flexible, scalable solution.

By leveraging GoFloaters’ platform, Bira91 was able to streamline their operations, saving time and money while ensuring a consistent and professional experience across all their meeting spaces. This case study highlights the benefits that businesses can achieve by partnering with GoFloaters, making it a clear choice for companies seeking to grow and expand efficiently in today’s competitive environment.