Shyam Nagarajan / Reading Time: 4 mins
As the coworking trend continues to grow, individuals and businesses are finding themselves with a plethora of options to choose from. With the rise of coworking operators like WeWork and AWFIS, the question arises: why should one go through an aggregator rather than directly approaching an operator?
This is a valid concern, as most of us prefer to go straight to the source to get the best deals and options. However, there are several compelling reasons why choosing an aggregator, such as GoFloaters, for your coworking space needs can be advantageous.
One of the main concerns people have when considering an aggregator is whether they will be at a financial disadvantage. They worry that going through a middleman will result in higher prices. However, this is not the case. In fact, when comparing prices of spaces listed on the WeWork, GoFloaters, and AWFIS websites, it becomes clear that the rates are the same or, in some cases, even lower when booking through an aggregator.
For example, a WeWork location listed on the GoFloaters website is priced the same as if you were to book it directly through WeWork. Similarly, an AWFIS space on the GoFloaters website is offered at the same price as on the AWFIS website. In some instances, GoFloaters is able to negotiate better prices and pass that cost savings onto customers. This pricing parity and occasionally even lower prices are a significant advantage of using an aggregator.
Another benefit of opting for an aggregator is the wide variety of options available to choose from. While a single coworking operator like WeWork or AWFIS may have limited inventory, aggregators bring together spaces from multiple operators onto one platform. This means you have access to a much larger inventory, allowing you to find a space that fits your needs and budget.
For example, GoFloaters offers a range of spaces starting from just Rs 19 per day, catering to different budgets. Aggregators like GoFloaters allow you to select from a multitude of locations, ensuring you can easily find a space near your desired location, whether it's your home, a meeting place, or a colleague's office. This broader inventory and greater flexibility are significant advantages offered by aggregators.
When booking a coworking space, it's crucial to have real-time availability information and instant confirmation. Aggregators like GoFloaters work closely with coworking operators and have access to real-time inventory, enabling customers to receive instant confirmations for spaces from various partners. This eliminates the need to spend time calling different operators, checking availability, and negotiating prices.
Instead, you can simply go to one app or website and make your booking without any human intervention. This not only saves you time but also provides a technological advantage, as aggregators typically have better booking processes and customer support capabilities compared to individual operators.
Aggregators are tech-focused companies, which means they invest heavily in developing superior technology platforms to enhance the customer experience. The technology provided by aggregators, like GoFloaters, often surpasses what individual operators offer. This includes features such as adding spaces to your calendar, receiving notifications through WhatsApp, accessing location maps, and providing point-of-contact details.
Additionally, aggregators offer dedicated support to handle all your bookings and support requirements. Their expertise and specialization in the coworking space industry allow them to provide better technology and support than individual operators, who have numerous other responsibilities to manage.
Time is valuable, and choosing an aggregator can save you a significant amount of time and effort. Aggregators have expertise in the coworking space industry and can quickly analyze your requirements to recommend the most suitable spaces. They can negotiate better deals on your behalf and handle all aspects of the booking process, allowing you to focus on your core business activities.
Rather than wasting time contacting multiple operators, checking availability, and negotiating prices, using an aggregator allows you to streamline the entire process in one place. This eliminates the need for excessive communication and decision-making, giving you more time to concentrate on what matters most.
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While the idea of going directly to a coworking operator may seem preferable, choosing an aggregator like GoFloaters can offer numerous advantages. From price parity and advantage to a wider inventory, real-time availability, superior technology, and time-saving benefits, aggregators provide a comprehensive solution for all your coworking space needs.
By leveraging their expertise and connections in the industry, aggregators can offer you the best options at competitive prices, ensuring that you make the most informed and convenient choices for your workspace requirements.